Jesse Fulton was raised in Canada and Mexico. An enthusiast of adventure and action sports led Jesse into a professional snowboard career at the age of 13. Fulton maintained his professional snowboarding career for 13 years and is recognized as a legend in the sport. His drive and ability developed never done before tricks leading to over 35 professional career podiums and hundreds of pages of editorial.
Jesse maintained his passion for the sport by becoming a snowboard coach and founded the former #1 Ski and Snowboard program in the country; Shreducation which he recently sold.
In 2010, Jesse Coached the Canadian Olympic team at the 2010 Olympics and produced some of the best athletes to this day in both freestyle Ski and Snowboard.
A founding member of 365 Sports, Jesse’s drive, and creativity have helped build some of the best events in Canada, Australia and the USA. Jesse strives for excellence, and his agenda has, and always will be for the customers/competitors to take away a positive experience.
Jesse has been recognized as one of the 7 most influential professional athletes to continue in the Canadian Action Sports business world and has had the honour of receiving the Canadian Coaches Excellence Award, the Olympic Excellence Award, and multiple business achievement awards. He is recognized for his support and charitable contributions to athletes without means.
In 2007 Jesse conceived, developed and starred in the reality TV series “Shreducation”. The show was sold to 4 networks (Disney, Nickelodeon, MTV and the Score) in 54 markets worldwide and gained the special attention of the Canadian Entertainment industry, being one of the only Canadian concepts and productions to be sold to Disney. He has also starred in several other TV shows and commercials throughout his career. Jesse’s focus is on creating unique and original events, television production, and excellence in sport.
He has travelled to over 40 countries and speaks 3 languages fluently. His tenacious attitude and generosity are recognized globally, and his knack for new business and development is unmatched. People sometimes joke that he has a “crystal ball” based on his ability to foresee industry trends and movement.
Jesse has amassed an extremely impressive Rolodex of friends and associates and maintains great relationships in business and the industries he works within. Former successful business endeavours such as distribution, companies, sales agencies, and retail companies have left Jesse with an abundance of knowledge in sport, retail, TV production, distribution and a unique understanding of customer engagement.
Fulton now lives back where he was raised in the Town of the Blue Mountains and Manitoulin Island where he focuses on raising his two sons, maintaining his businesses, new ventures and entrepreneurship.
His mandate is simple: be fair, be honest, tell it like it is, believe nothing of what you hear and half of what you see.