Jesse Fulton was raised in Canada and Mexico. An adventure and action sports enthusiast led Jesse into a professional snowboard career at 13. Fulton maintained his professional snowboarding career for 13 years and is recognized as a legend in the sport. His drive and ability developed never done before tricks leading to over 36 professional career podiums, dozens of video parts, and hundreds of pages of editorial.
Jesse maintained his passion for the sport by becoming a snowboard coach and founded the first-ever high-performance freestyle Ski and Snowboard program in the country, and one of the first in the world, Shreducation, which he sold after having children and could no longer travel as much. “I was celebrating my son’s birthday while in SOCHI over skype at the Olympic test event, preparing to Coach that Olympics, and realized that I had had enough and what was more important to me.”
In 2010, Jesse Coached the Canadian Olympic team at the 2010 Olympics and produced some of the best athletes in both freestyle Ski and Snowboard. Shreducation is recognized as the program that ploughed the way for all the others that exist today. It was the first of its kind.
A founding member of 365 Sports Inc., Jesse’s drive and creativity have helped build some of the best events in Canada, Australia and the USA. Jesse strives for excellence, and his agenda has been, and always will be, for the customers/competitors to take away a positive experience.
Jesse has been recognized as one of the seven most influential professional athletes to continue in the Canadian Action Sports business world and has received the Canadian Coaches Excellence Award, the Olympic Excellence Award, and multiple business achievement awards. In Addition, he is often praised for his support and charitable contributions to athletes without means. “I didn’t grow up with much, and there is so much talent out there that is overlooked based on financial means. Just because you are poor doesn’t mean you couldn’t maybe be the best. That’s why I have always fought so hard for the sport and the kids.”
In 2007 Jesse conceived, developed and starred in the reality TV series “Shreducation”. The show was sold to 4 networks (Disney, Nickelodeon, MTV and the Score) in 54 markets worldwide and gained the special attention of the Canadian Entertainment industry, being one of the only Canadian concepts and productions to be sold to Disney. He has also starred in several other TV shows and commercials.
Jesse focuses on creating unique and original events, television production, and excellence in sports.
He has travelled to over 50 countries and speaks three languages fluently. His tenacious attitude and generosity are recognized globally, and his knack for new business and development is unmatched. People sometimes joke that he has a “crystal ball” based on his ability to foresee industry trends and movement.
When Canada Snowboard ran out of money, Jesse personally financed and rebuilt the Provincial and National competitive snowboard program, including creating events like the World Rookie tour, the Jones Ontario Snowboard Championships, The SONY Snowcrown National Snowboard and Freestyle Ski Championships and the Brad Martin PipeStyle. In Addition, Jess created the first ever 14 and under Canadian Grom championships, “Gromination”, where they hosted over 200 athletes from 4 countries. “It was important to me to make sure that the little shredders had a professional level event experience at a young age to show them what was to come and experience that at a young age in a safe specially built course and environment so to have fun and build retention within the sport” “it’s all about the kids and their safety.”
Jesse’s safety and proper growth within action sports focus come from the fact that he had over two dozen teammates, friends, and pros that sadly lost their lives in Addition to all the hundreds of avoidable injuries he witnessed over the years, including his own which include six broken backs, nine shoulder dislocations, twelve clavicles, six new knee reconstructions, 27 ribs, a snapped off hyperextended arm, three bruised heels ( which he states are the worst), a shattered tailbone and 19 concussions.” Let me put it this way. Chronic pain is the worst, and I can tell you if it’s going to rain” he says with a laugh. “If I can help avoid one injury with my knowledge and experience for a little person, then that pain is worth it.” Action sports are hazardous, and with some help, training and knowledge, we can mitigate that risk. “nothing messes up your fantastic day on the hill like a hospital visit;) “
Jesse has amassed an extremely impressive Rolodex of friends and associates and maintains excellent relationships in business and the industries he works within. Former successful business endeavours such as distribution companies, sales agencies, and retail companies have left Jesse with an abundance of knowledge in sport, retail, TV production, distribution and a unique understanding of customer engagement.
Fulton now lives back where he was raised in the Town of the Blue Mountains and Manitoulin Island, where he focuses on raising his two sons, maintaining his businesses, new ventures and entrepreneurship.
His mandate is simple: be fair, be honest, tell it like it is, and believe nothing of what you hear and half of what you see. And put up with “zero bullshit”
Currently Jesse and his partners group of businesses employ 3500+ part time staff, 65 seasonal staff, and 22 full time staff to run their global operations which contribute over 75 million a year in economic impact as well as over $300k to charity a year. Not bad for a kid with a 10th grade education.
https://www.facebook.com/watch/?v=1580651718818901 Grom 1
https://www.facebook.com/globalgrom/videos/1699011616982910 Grom 2