John is an integrated marketer with specialties in digital strategy, experiential marketing, and building brands. He started his career by launching an industry first system for the global retail industry and then worked in a variety of Canadian agencies servicing global technology brands, national CPGs, and financial institutions. In 2011, he launched an agency, ElectriCITY Events, where his team developed digital, event, and experiential marketing programs for clients including the City of Mississauga, Royal Ontario Museum, Samsung, and the Toronto International Film Festival. John recently completed an MBA from the Rotman School of Management (2017) and served as elected President of the Marketing Association and Director of the Business Design Club. He is currently completing a Digital Marketing Management certificate from the University of Toronto (2018), and previous education includes a Sport and Event Marketing post-graduate certificate from George Brown College (2011), and a B.A. from Bishops University (2006). When he’s not building digital marketing and brand strategies, you can catch him training for an upcoming marathon, on his snowboard searching for fresh tracks, or eating like a local in a new city.